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About South West Marine

South West Marine has its own unique and diverse population. Here is a snapshot of who lives in South West Marine and what their interests are. You are sure to find the information relevant to your search for the perfect property in Vancouver. For more information about South West Marine or surrounding neighbourhoods, contact your local real estate agent.

 
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 Dominant Lifestyle Groups 
Asian Affluence

44.8%Asian Affluence

Established Chinese families in suburbia

The most affluent of the Chinese-dominated lifestyles, Asian Affluence is home to educated, middle-aged families, 34 percent of whom speak ... Read More

 
Asian Affluence

Asian Affluence

Established Chinese families in suburbia

The most affluent of the Chinese-dominated lifestyles, Asian Affluence is home to educated, middle-aged families, 34 percent of whom speak Chinese as their first language. Most residents came to Canada in the 1980s and 1990s, settling in a handful of prosperous neighbourhoods in Toronto and Vancouver. With lofty household incomes of $104,000 and homes that have appreciated in value to an average of $370,000, Asian Affluence residents enjoy active - and activist - lifestyles. They travel abroad frequently, drive luxury cars, attend investment shows and go to a lot of classical music concerts. They're also active in community affairs, donating money to political and cultural groups. And these mostly university-educated consumers are early adopters, patronizing high-end stores for the latest in fashion and technology.

Upscale $103,998
Middle-Aged
Ethnic Presence: High (Chinese)

Few clusters have more wanderlust than Asian Affluence. According to surveys, residents rank near the top in a dozen travel categories- -from travelling to Hong Kong and America's western states to flying business class and staying at resort lodges. When these frequent flyers get home, they have the wherewithal to indulge their taste in fine jewelry, books, photography and designer clothes; they like shopping at Talbots Fairweather and The Bay. Though originally from other countries, these residents are now card-carrying Canadians with wallets full of membership cards in various customer rewards programs as well an impressive array of credit cards.

How they think
Asian Affluence is a strongly outer-directed cluster. Scoring high on Ostentatious Consumption and Concern for Appearance, these Canadians are eager to show others that they've made it. They want their possessions and personal appearance to denote status, success, and style. This desire for status spills over into their approach to nationalism: Asian Affluence residents are strong on Importance of National Superiority. These Canadians are uncomfortable with complexity and change; they are among the weakest on Adaptability to Complexity in Life and register little Need for Autonomy. Asian Affluence residents cope with the change and frenzy of modern life by focusing on family (they are very strong on Primacy of the Family) and by pursuing the clear, measurable goals of status and material success.

Attitudes
"When shopping for clothes, I generally look for designer labels"
"I've written an editor of a paper/magazine"
"I enjoy entertaining"
"I tend to be the first to own new electronic products"
"Most alternative therapies, like acupuncture, are more effective than standard medicine"

Asian Up-and-Comers

21.3%Asian Up-and-Comers

Successful middle-aged Asian families

Divided between Vancouver and Toronto, Asian Up-and-Comers is often the first stop for new immigrants from China and, to a ... Read More

 
Asian Up-and-Comers

Asian Up-and-Comers

Successful middle-aged Asian families

Divided between Vancouver and Toronto, Asian Up-and-Comers is often the first stop for new immigrants from China and, to a lesser degree, the Philippines, Vietnam and South Asia. These middle-aged families typically are well-educated and ethnically diverse. More than a third speak Chinese, nearly two-thirds speak a language other than English and 60% are foreign born. While their incomes are just average, this cluster's above-average savings levels and lofty home values - averaging nearly $309,000 for their suburban houses - result in decidedly upscale spending patterns: wardrobes filled with designer clothes and jewellery, driveways lined with sporty luxury cars, nights spent at the theatre. Self-described early adopters, Asian Up-and-Comers residents are especially fond of the latest in computers, consumer electronics and Internet technology - often to stay connected to relatives back home.

Upper-Middle $60,082
Middle-Aged
Ethnic Presence: High (Chinese)

The residents of Asian Up-and-Comers are relatively recent immigrants: nearly half came to Canada since 1990. But these large, often multigenerational families are beginning to prosper in their adopted country. Some have recently moved or bought their first home, and the 27 percent who still rent their residences will be a future market for houses. Already, many adults have university degrees and white collar jobs. And they apply their smarts when shopping, first researching products on the Internet to get the best deals. They're big on travel to Hong Kong and the western United States. And they're active in the community, not just in patronizing local shops and restaurants, but in writing public officials and donating money to political groups.

How they think
Asian Up-and-Comers is a cluster that is modern, autonomous and idealistic in its values. Among the strongest clusters on the trend Introspection and Empathy, these Canadians are living rich, thoughtful lives. This cluster is enthusiastic about consumption-especially technology, but not obsessed with material things. Asian Up-and-Comers is strong on a number of idealistic trends from Global Ecological Consciousness to Ethical Consumerism to Equality of the Sexes. This cluster delights in the non-rational: strong on Intuitive Potential and Personal Creativity, Asian Up-and-Comers residents like to feel as well as think, and create as well as produce. Asian Up-and-Comers is flexible and open; it has no particular Aversion to Complexity in Life and has little time for Ethnic Intolerance or the Acceptance of Violence.

Attitudes
"I find it enriching to talk to different kinds of people"
"I tend to be the first to own new electronic products"
"I read newspaper inserts before Shopping"
"Being Canadian is part of my identity"
"It is important for me to feel connected to my cultural roots"

Suburban Gentry

18.2%Suburban Gentry

Well-off middle-aged suburban families

The Suburban Gentry segment is a magnet for Canada's up-and-coming business class: a prosperous suburban world of dual-income couples who ... Read More

 
Suburban Gentry

Suburban Gentry

Well-off middle-aged suburban families

The Suburban Gentry segment is a magnet for Canada's up-and-coming business class: a prosperous suburban world of dual-income couples who have university degrees and large families, typically with teenaged children. Given its high percentage of managers and self-employed professionals, there's a decided business bent to this cluster. Suburban Gentry residents rank near the top for owning laptop computers and fax machines as well as for taking business trips and reading newspaper business sections. These consumers are big spenders who like to golf, go out to eat and drive luxury SUVs. Fitness conscious, they're much more likely than average Canadians to engage in walking, own a home gym and declare, "regular exercise is an important part of my life."

Upscale $111,254
Middle-Aged
Ethnic Presence: Low

Suburban Gentry represents Canada's version of suburban wealth. Residents have turned their sprawling new homes, into gadget-filled castles, complete with VCR/DVDs, cordless phones, wireless computers and video game systems. With its large families- -40 percent have at least two kids- -you'd expect to see this cluster score high for outdoor sports activities. While they golf, sail and ski, many of these households seem to prefer exercising their minds indoors, reading a lot of financial magazines, watching news and educational channels and spending a healthy amount of time online to browse books, check out vacation spots and track investments. To reward themselves for their hard work, they're three times as likely as the general population to buy an expensive car to complement their vehicle-centric lives.

How they think
Suburban Gentry residents have been successful at responding to changes in the marketplace, as their affluence and business success suggest. They express strong Adaptability to Complexity in Life and Need for Personal Achievement. But their inner lives are not so flexible: they are strong on Aimlessness and Anomie, they are the second strongest cluster on the fearful and exclusionary trend Ethnic Intolerance, and they depend on their Religiosity to impose a framework of order on a chaotic world. It is no accident that these Canadians live in the suburbs. Certainly the lower cost of living appeals to their Utilitarian Consumerism and belief in Saving on Principle but they are also more likely to live in homogenous communities in the suburbs, where they feel safer and more at home. As they continue their Search for Roots and strive for Community Involvement, members of Suburban Gentry will try to make their mental and social lives as pleasing to them as their bodies and their bankbooks.

Attitudes
"I like activities which push my mental and physical limits"
"Women are not fairly represented in business and politics"
"Exercise is an important part of my life"
"The future looks good for young people"
"I try to keep abreast of changes in fashion"

 
 
 Neighbourhood News 

 Neighbourhood Demographics 
Total Adult Population 2,880
Single 35.8%
Married 51.8%
With post-secondary ed. 72.6%
Total Families 935
Couples with children at home 60.5%
Married with children at home 59.4%
Common-law with children at home 1.2%
Lone parent families 10.6%
Avg. number of children/family 1.3
Total Households 1,135
Owners 84.1%
Renters 15.9%
Houses 94.4%
Apartments 4.8%
Avg. household income $146,141
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