Do you consider yourself busy or active? Are you laid back and quiet? Or do you enjoy the excitement of the city? Each Vancouver neighbourhood is different.

About Marpole

Marpole has its own unique and diverse population. Here is a snapshot of who lives in Marpole and what their interests are. You are sure to find the information relevant to your search for the perfect property in Vancouver. For more information about Marpole or surrounding neighbourhoods, contact your local real estate agent.

 
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 Dominant Lifestyle Groups 
Daytrippers & Nightowls

22.8%Daytrippers & Nightowls

Young lower-middle-class urban singles and couples

Daytrippers & Nightowls is a collection of city and suburban neighbourhoods where young, unattached Canadians live in sprawling, garden-style apartments. ... Read More

 
Daytrippers & Nightowls

Daytrippers & Nightowls

Young lower-middle-class urban singles and couples

Daytrippers & Nightowls is a collection of city and suburban neighbourhoods where young, unattached Canadians live in sprawling, garden-style apartments. With a third of its household maintainers under 35 years old, the cluster caters to young, active lifestyles. A disproportionate number of residents spend their leisure time going to bars, rock concerts, coffee shops and dance clubs. The cluster's top sports include yoga, swimming, soccer and tennis. In Daytrippers & Nightowls, the dating-and-mating dance continues in full swing - matchmaking services and bridal shows are popular - and residents are sexually tolerant and open to diversity. Residents state that they enjoy meeting people from different cultures, which is appropriate given that one-quarter of their neighbours are immigrants.

Lower-Middle $41,096
Young
Ethnic Presence: Some (Chinese/SE Asian)

Their household incomes may be modest- -an average $41,000- -but Daytrippers and Nightowls residents are well-educated and pegged for advancement in their mix of white collar and service sector jobs. Yet they are less preoccupied than the trendier yuppies with designer clothes and cars. These laid-back singles will shop for clothes at both Zellers and Club Monaco, and they'll save their money for the latest rock concert or computer technology. Daytrippers and Nightowls residents spend a lot of time on the Internet, voraciously surfing to multiple sites for news, jobs, weather and entertainment. Ever practical, they rely on modern technologies to save them time at home.

How they think
Daytrippers and Nightowls is a modest but not entirely frugal cluster: weak on both Saving on Principle and Utilitarian Consumerism, these Canadians may be able to resist fancy clothes, but their Enthusiasm for Technology has them reaching for their wallets regularly. But man cannot live by gadgets alone: this is a young cluster on an active search for meaning. Interested in the Reprioritizing of Work and in undertaking a Search for Roots, Daytrippers and Nightowls residents are considering their place and purpose in the world. They are already strong on Introspection and Empathy and Openness Toward Others, and they express an interest in developing their Intuitive Potential and Personal Creativity. (Maybe the next yoga class will inspire them.) members of Daytrippers and Nightowls aren't as outward looking as some others-they aren't strong on many idealistic trends-but they have little patience for Ethnic Intolerance and are among the weakest clusters on Acceptance of Violence. These thoughtful tech-lovers are just trying to better themselves for now, but are being careful not to step on any toes along the way.

Attitudes
"I am willing to work at a boring job as long as the pay is good"
"Regular exercise is an important part of my life"
"I like activities which push my mental and physical limits"
"If they are equally qualified for a job, men and women should be paid the same salary"
"I love to meet people whose way of life derives from different culture"

Asian Up-and-Comers

22.0%Asian Up-and-Comers

Successful middle-aged Asian families

Divided between Vancouver and Toronto, Asian Up-and-Comers is often the first stop for new immigrants from China and, to a ... Read More

 
Asian Up-and-Comers

Asian Up-and-Comers

Successful middle-aged Asian families

Divided between Vancouver and Toronto, Asian Up-and-Comers is often the first stop for new immigrants from China and, to a lesser degree, the Philippines, Vietnam and South Asia. These middle-aged families typically are well-educated and ethnically diverse. More than a third speak Chinese, nearly two-thirds speak a language other than English and 60% are foreign born. While their incomes are just average, this cluster's above-average savings levels and lofty home values - averaging nearly $309,000 for their suburban houses - result in decidedly upscale spending patterns: wardrobes filled with designer clothes and jewellery, driveways lined with sporty luxury cars, nights spent at the theatre. Self-described early adopters, Asian Up-and-Comers residents are especially fond of the latest in computers, consumer electronics and Internet technology - often to stay connected to relatives back home.

Upper-Middle $60,082
Middle-Aged
Ethnic Presence: High (Chinese)

The residents of Asian Up-and-Comers are relatively recent immigrants: nearly half came to Canada since 1990. But these large, often multigenerational families are beginning to prosper in their adopted country. Some have recently moved or bought their first home, and the 27 percent who still rent their residences will be a future market for houses. Already, many adults have university degrees and white collar jobs. And they apply their smarts when shopping, first researching products on the Internet to get the best deals. They're big on travel to Hong Kong and the western United States. And they're active in the community, not just in patronizing local shops and restaurants, but in writing public officials and donating money to political groups.

How they think
Asian Up-and-Comers is a cluster that is modern, autonomous and idealistic in its values. Among the strongest clusters on the trend Introspection and Empathy, these Canadians are living rich, thoughtful lives. This cluster is enthusiastic about consumption-especially technology, but not obsessed with material things. Asian Up-and-Comers is strong on a number of idealistic trends from Global Ecological Consciousness to Ethical Consumerism to Equality of the Sexes. This cluster delights in the non-rational: strong on Intuitive Potential and Personal Creativity, Asian Up-and-Comers residents like to feel as well as think, and create as well as produce. Asian Up-and-Comers is flexible and open; it has no particular Aversion to Complexity in Life and has little time for Ethnic Intolerance or the Acceptance of Violence.

Attitudes
"I find it enriching to talk to different kinds of people"
"I tend to be the first to own new electronic products"
"I read newspaper inserts before Shopping"
"Being Canadian is part of my identity"
"It is important for me to feel connected to my cultural roots"

Single City Renters

13.4%Single City Renters

Young apartment-dwelling urban singles and couples

With 97 percent of residents renting apartments, Single City Renters is known as a transient world for young, somewhat ethnically ... Read More

 
Single City Renters

Single City Renters

Young apartment-dwelling urban singles and couples

With 97 percent of residents renting apartments, Single City Renters is known as a transient world for young, somewhat ethnically diverse singles, common-law couples and single parents. In these downscale neighbourhoods located in smaller cities, residents lead modest lifestyles in a mix of high- and low-rise apartments. Because money is tight - the average household income is $33,000 - they entertain themselves by playing video games, watching a lot of TV movies and sitcoms, listening to multicultural radio and reading books. When they do go out, they head for motorcycle shows, rock concerts and bars; cluster consumers admit to drinking a remarkable 13 to 24 beers each week. And though their housing is anything but plush, you see their aspirations in their constant search for home decorating ideas offered in such favourite magazines as Style At Home and Homemakers.

Downscale $32,732
Young
Ethnic Presence: Low

Young and mobile, three quarters of Single City Renters have moved into their neighborhoods in the past five years. But their average level of educational achievement belies their modest incomes; half have gone to college or university. These young, tech savvy consumers go online for books, CDs and job postings. They like to gather with friends to play soccer, go mountain biking or take yoga classes. But Single City Renters can be a financially challenging lifestyle, and residents worry that they'll lack the money to live comfortably in the future.

How they think
The young residents of Single City Renters are essentially modern in their values. Strong on Rejection of Authority and Need for Autonomy, these young Canadians want the freedom to make their own choices. They also have a strong idealistic streak: they believe in the Equality of the Sexes, do their best to practice Ethical Consumerism and believe people should have the freedom to live as they choose, especially in the home (Flexible definition of Family). All this said, members of this youthful cluster don't feel entirely confident in their ability to navigate the world: it is among the weakest clusters on Adaptability to Complexity, and its high score on Anomie suggests that Single City Renters residents feel somewhat disconnected from society (despite their Openness Toward Others). This cluster may yet turn its autonomy and idealism into career success, but for now it is tentative and unsure.

Attitudes
"I am good at fixing mechanical things" "It is important that people admire the things that I own" "I look at specials in newspaper inserts" "I love to look at household decorating ideas" "I wait until the price comes down before buying electronics"

 
 
 Neighbourhood News 

 Neighbourhood Demographics 
Total Adult Population 17,296
Single 42.3%
Married 41.1%
With post-secondary ed. 65.6%
Total Families 4,918
Couples with children at home 48.6%
Married with children at home 47.2%
Common-law with children at home 1.4%
Lone parent families 14.9%
Avg. number of children/family 1.0
Total Households 8,851
Owners 33.4%
Renters 66.6%
Houses 37.4%
Apartments 60.8%
Avg. household income $60,570
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Visible Minorities